Boosting the Croonwolter&dros employer brand through interactive storytelling

For construction company Croonwolter&dros, we took on an exciting project to boost and complement their employer branding. We developed an interactive story that takes viewers on a deep dive into what makes the company tick. Our story weaves together important aspects like the company's values, the perks they offer employees, and some of their coolest construction projects. 

Croonwolter&dros have a very clear view of what employer branding means to them. We had the opportunity to leverage the brand new employer brand and powerful tagline. By mixing storytelling with interactivity, we created an immersive experience that not only introduces people to Croonwolter&dros but also highlights their skills and dedication in the construction field. The result? A fun and engaging way to get to know the company and its people better.

New and recycled content

The majority of the content for the story was created from scratch, starring the company’s own employees. For the projects section we recycled high quality content from previous productions. Existing content is a great way to tell the whole story without having to spend a large chunk of the budget on on-site productions. This allows Croonwolter&dros to control the narrative and also showcase their most impressive projects.

Tweaks

Tri-monthly evaluations of the performance of interactive stories are standard practice. The extensive analytics dashboard gives insight in metrics like the number of scans, engagement rate and the top bouncing content blocks. This is how we discovered that one of the content blocks turned out to be confusing viewers. Since every content block is a separate entity, we could easily make adjustments to that particular part of the story.

Implementation

Successful implementation resulted in thousands of scans at the moment of writing. The end and success of the project marks the start of separate stories for different TBI subsidiaries.

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