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‍Born: the world's cutest caterpillar

Creative agency Fitzroy called Ronnie into existence: the world's cutest little caterpillar. This green hero was the starting point for everything. The goal? To take the fun of Farm Days online and teach kids in a fun way. Creative freedom? Unlimited.

The result is an interactive story full of fun animations and games.

Help Ronnie find his way back home

Ronnie lives on a farm, but one day he wakes up on the back of a cow. He has no idea where he is! As he searches for his home, he meets several animals that also live on the farm. Each animal has a task for Ronnie in the form of a mini-game. After completing each game, Ronnie receives a letter. The letters will eventually add up to the solution.

Within three weeks, more than 3.000 children helped Ronnie find his way back home.

Involved in the entire project from start to finish

Intractive developed the script for Ronnie's adventure, including all games and point animations, created the videos and visuals for the games in collaboration with a motion designer, and advised on the implementation of the QR codes.

New feature developed especially for Campina

We added a token feature to our Builder especially for Campina. With tokens, we could ask children for their (first) name and refer back to it later in the story. This makes it possible to add a personal touch to every story.

What did this particular project prove? On the one hand, that our tool and creativity is even more diverse than even we knew. On the other hand, that caterpillars can be darn cute.

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